Consider you’re researching software options for your business. After some searching, you find a promising candidate—Medallia. The tool seems to have all the features you’re looking for until you discover it doesn’t fit your budget.  Now you have to start your search all over again to find a suitable alternative. The reality is that no one wants to swap out one vendor for another only to find the next choice isn’t any better or worse. Instead, you want to find the best option for your company to meet its unique needs. This is where this article on Medallia alternatives comes in. We’ll help you narrow your search by detailing the five best options to Medallia you can find in 2025. We will also be touching upon integrating ChatGPT with Google Sheets.

Before we dive into our list of Medallia alternatives, let’s introduce you to a tool that can help you uncover the best option for your business: Numerous’s spreadsheet AI tool. This tool can help you organize and analyze all the information you’ve collected on Medallia and its alternatives to find the best fit for your goals.

Table Of Contents

• What Is Medallia & What Does It Do?

• 5 Key Features to Look Out for in a Medallia Alternative

• 5 Best Medallia Alternatives in 2025

• Make Decisions At Scale Through AI With Numerous AI’s Spreadsheet AI Tool

What Is Medallia & What Does It Do?

Medallia is a leading Customer Experience Management (CXM) platform used by global enterprises to collect, analyze, and act on customer and employee feedback in real time. It helps organizations understand how people feel about their products, services, or experiences—and then uses AI to deliver actionable insights that drive loyalty, retention, and growth.

The Core Purpose of Medallia

Medallia is designed to capture experience signals across multiple channels (web, mobile, in-app, contact center, SMS, social media), interpret those signals using machine learning, and trigger responses or workflow actions based on the insights.

Key Capabilities of Medallia

Omnichannel Feedback Collection  

Medallia collects customer feedback from emails, surveys, websites, apps, call centers, and social platforms. This enables continuous listening—no matter how or where the customer engages.  

AI-Powered Sentiment & Text Analysis  

Medallia uses natural language processing (NLP) to understand customer sentiment and intent. This capability can identify emerging trends or critical moments in customer journeys.

Real-Time Dashboards & Alerts  

CX leaders can see feedback instantly on custom dashboards. Frontline staff get alerts for negative feedback, enabling them to take action quickly.  

Journey Analytics  

Medallia tracks customer journeys over time (e.g., from first purchase to support interactions). This helps businesses understand friction points or drop-offs.  

Employee Experience (EX) Tools  

Medallia isn’t just for customers—it also monitors employee engagement and satisfaction. The platform links EX to CX by correlating employee feedback with customer outcomes.

Closed-Loop Feedback Systems 

Medallia can automatically assign follow-up actions when feedback is negative or urgent. This helps reduce churn and recover at-risk customers.  

Seamless Integrations 

Medallia works with CRMs like Salesforce, support tools like Zendesk, and marketing platforms. With Medallia, feedback becomes part of the operational workflow.  

Who Uses Medallia?  

Medallia is primarily used by enterprise businesses across industries like retail, hospitality, healthcare, finance, and telecom. Customer support teams monitor satisfaction metrics like CSAT, NPS, and CES. HR departments are managing employee pulse surveys. Product teams analyzing UX or feature feedback.  

Why Medallia Matters  

The platform is seen as a “source of truth” for customer sentiment. Its strength lies in real-time experience intelligence—not just collecting data, but turning it into action. With Medallia, businesses can:  

• Identify loyalty drivers  

• Reduce customer churn  

• Improve product/service quality  

• Empower frontline teams to make smarter decisions  

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5 Key Features to Look Out for in a Medallia Alternative

Collecting Feedback from Every Possible Channel  

A strong Medallia alternative must allow you to collect customer feedback across multiple channels: email surveys, website widgets, mobile apps, SMS, and WhatsApp, in-product feedback, and social media listening. Today’s customers interact with brands on many platforms. You need a system that can capture signals wherever they happen—without missing any key moments.  

Analyzing Open-Text Responses with AI  

AI should help you go beyond scores and read between the lines. When considering Medallia alternatives, look for tools with natural language processing, sentiment scoring, trend detection, and categorization and tagging of responses. Manually analyzing thousands of open-text responses is time-consuming. AI surfaces patterns, emotions, and intent quickly—so you can act faster.  

Custom Dashboards for Ongoing Reporting  

Your team should be able to build role-based dashboards (for CX, ops, product, etc.) that track KPIs like NPS, CSAT, and CES and slice data by touchpoint, region, and customer segment. The best tools empower every stakeholder with insights that matter to them—without needing to export to Excel constantly.  

Real-Time Alerts and Workflow Automation  

Look for platforms that can trigger alerts when negative feedback is submitted, automate follow-up tasks (e.g., assign to support), and integrate with tools like Slack, Zendesk, and Salesforce. Acting on insights in the moment is what separates great CX from average. Real-time automation prevents issues from escalating.  

Ease of Integration and Setup  

A good Medallia alternative should plug into CRMs (Salesforce, HubSpot), support platforms (Zendesk, Intercom), survey tools (Google Forms, Typeform), and data platforms (Google Sheets, Tableau). You shouldn’t have to rebuild your entire stack. Choose a tool that fits into your current systems and grows with your workflow. Numerous is an AI-powered tool that enables content marketers, E-Commerce businesses, and more to automate tasks many times over through AI, such as writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more functions by simply dragging down a cell in a spreadsheet.

With a simple prompt, Numerous returns any spreadsheet function, complex or straightforward, within seconds. The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for spreadsheets tool.

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5 Best Medallia Alternatives in 2025

1. Numerous: A Smart Medallia Alternative

Numerous simplifies data feedback analysis and CX workflows by combining automation, spreadsheet-native tools, and GPT-level AI. It’s ideal for companies that need real-time insights without a heavy dashboard.  

Top Features  

• AI-generated insights from open-text feedback  

• GPT functions inside spreadsheets for instant summaries  

• Feedback classification, tagging, and automated reporting  

• Seamless integration with Google Sheets, Forms, and Docs  

Best for

Teams that want lightweight, fast, and AI-assisted analysis without the Medallia learning curve or cost.  

2. Qualtrics: The Enterprise-Grade Experience Management Suite 

Built for scale, Qualtrics offers a broad CX ecosystem including customer, product, brand, and employee experience tools.  

Top Features 

• Powerful survey builder and distribution engine  

• Predictive intelligence with Stats iQ and Text iQ  

• Experience ID for longitudinal customer tracking  

• 100+ integrations with CRMs and analytics platforms  

Best for 

Large enterprises and governments need deep experience and insights at scale.  

3. InMoment: Actionable Experience Intelligence  

InMoment excels in turning customer feedback into operational improvement insights, with a CX platform powered by proprietary AI.  

Top Features  

• Voice of the Customer (VoC) analytics across channels  

• Natural language processing to detect emotions and intent  

• Case management and closed-loop resolution tools  

• Integrations with Salesforce, ServiceNow, and more  

Best for

Enterprises that want a tight feedback-to-action loop.  

4. SurveyMonkey (Momentive): Fast, Flexible Survey Platform  

If you need rapid deployment and easy-to-use survey tools, SurveyMonkey provides scalable options for both SMBs and mid-market orgs.  

Top Features

• Dozens of templates for CSAT, NPS, and employee feedback  

• AI-powered question suggestions  

• Analytics dashboard with filters and benchmarks  

• App marketplace integrations (Zapier, Mailchimp, etc.)  

Best for

Businesses that want DIY-style feedback tools with solid UX.  

5. SurveySensum: AI-Driven CX Insights with Fast Time-to-Value  

SurveySensum focuses on automated insights for customer touchpoints like onboarding, support, and churn.  

Top Features  

• CX and EX survey templates with prebuilt journeys  

• Real-time sentiment analysis and NPS insights  

• Affordable pricing for SMEs  

• Human-assisted analytics (CX experts help interpret)  

Best for

Startups and SMEs that want quick CX wins without complex setup. 

Make Decisions At Scale Through AI With Numerous AI’s Spreadsheet AI Tool

Numerous is an AI-powered tool that enables content marketers, E-Commerce businesses, and more to automate tasks through AI, like writing SEO blog posts, generating hashtags, categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, complex or straightforward, within seconds.

The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for spreadsheets tool. Use Numerous AI’s spreadsheet AI tool to make decisions and complete tasks at scale.

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