5 Tips on How to Create a Tagline That Stands Out

5 Tips on How to Create a Tagline That Stands Out

RIley Walz

RIley Walz

RIley Walz

May 6, 2025

May 6, 2025

May 6, 2025

person discussing - How to Create a Tagline
person discussing - How to Create a Tagline

Creating a catchy tagline is one of the best ways to attract readers to your writing. Taglines are short, memorable phrases that summarize the piece's content and purpose. Think of them as a book’s opening line or a movie’s trailer. So how to brainstorm ideas for writing?

Taglines help cut through the noise and convey your writing’s unique angle to potential readers. This blog will help you brainstorm ideas for writing by discussing how to create a tagline that stands out. First, we’ll review the importance of taglines in writing and publishing. Next, you’ll learn five tips on how to create a tagline that grabs attention. Finally, you'll find an easy-to-use spreadsheet AI tool to help you generate tagline ideas for your next writing project. Let’s get started.

Table Of Contents

Why a Strong Tagline Matters

woman working - How to Create a Tagline

Taglines: Build Instant Relationships with Your Target Audience

Customers quickly form opinions about your brand and business; taglines are often the first detail they notice. A clear tagline creates an immediate connection with the audience. It helps visitors understand what you offer and your business’s goals. With just a few words, a tagline can spark curiosity, resonate emotionally, or convey a powerful promise. Visitors may struggle to grasp your value proposition quickly without a clear tagline. 

Taglines: Summarize Your Brand’s Value in a Memorable Way

Attention spans are short, especially online. A tagline condenses your unique selling point (USP) into a concise phrase that’s easy to remember. This makes it more likely that people will recall your brand when they need your product or service. 

Taglines Enhance Brand Recognition and Recall

Successful brands often have taglines that stick in people’s minds ("Just Do It," "Think Different," "Because You’re Worth It"). A well-crafted tagline becomes a memory trigger associated with your brand’s identity and quality. This recognition can lead to better word-of-mouth marketing and repeat business. 

Taglines Differentiate You From Competitors

Many markets are crowded with similar offerings. A unique tagline sets you apart by highlighting what makes your business or product different. It can reflect your tone (professional, friendly, playful) or your mission (innovation, reliability, creativity). Without differentiation, your brand risks blending in with the competition. 

Taglines Set the Tone and Build Emotional Connection

The best taglines aren’t just informational—they’re inspirational or aspirational. They appeal to emotions, whether excitement, trust, belonging, or ambition. This emotional hook can be a powerful motivator for customer loyalty and engagement.

Related Reading

How to Come Up With Content Ideas
How to Write Product Copy
What is an AI Content Writer
How to Name a Product
How to Write Copy
Content Outline
How to Organize Your Thoughts
How to Write a Content Brief
How to Be Productive
How to Write Character Descriptions

5 Expert Tips for Creating a Tagline That Stands Out

Man Working on Laptop - How to Create a Tagline

1. Keep It Short and Simple

A tagline should be easy to say, easy to remember, and easy to understand. Long or complex phrases lose impact and are difficult for people to recall. Aim for 3 to 7 words whenever possible. 

Example

  • Nike: Just Do It. 

Numerous

AI for smarter spreadsheets. 

Pro Tip

If you keep your tagline ideas in a spreadsheet, you can use Numerous to flag taglines over a particular word or character count automatically. This helps you stay concise without constantly counting words manually.

2. Highlight Your Unique Value Proposition (UVP)

Your tagline should communicate what makes your brand, product, or service special. Avoid generic phrases like "quality you can trust" or "excellence guaranteed"—these are overused and don’t distinguish you from competitors. 

What to focus on

The main benefit you offer. What sets your business apart? An emotion or outcome that the audience values. 

Example

  • FedEx: When it absolutely, positively has to be there overnight. 

  • Smart Move: You can prompt Numerous to generate tagline variations that emphasize different aspects of your UVP (speed, trust, affordability, etc.), saving time on brainstorming.

3. Use Emotional or Action-Oriented Language

People often make purchasing decisions based on emotion and then justify them with logic. Emotional or action words make your tagline more persuasive and memorable. 

How to apply it

  • Use verbs or active phrases ("Go further," "Empower your business"). 

  • Consider emotional triggers like joy, trust, success, or belonging. 

Pro Tip

With Numerous, you can maintain a list of emotional keywords in your content planning spreadsheet. You can then prompt the tool to automatically suggest tagline ideas incorporating these keywords.

4. Make It Memorable and Distinctive

A catchy, distinctive tagline sticks in people’s minds and sets you apart from competitors. Techniques like rhyme, alliteration, or clever wordplay can help, but clarity should always come first. 

Example

  • M&M’s: Melts in your mouth, not your hands. 

Pro Tip

Use Numerous to brainstorm playful phrasing or to filter out clichés and overused language in your tagline drafts.

5. Test and Refine Your Tagline

Even the best writers and marketers can’t always predict which tagline will resonate most with the audience. Testing different options helps ensure you pick the most effective version. 

How to apply it

  • Share multiple tagline options with your team or a small group of customers. 

  • Gather feedback on which one feels most memorable and aligned with your brand. 

  • Track this feedback in a spreadsheet. 

  • You can also use Numerous to tally votes or highlight the tagline options getting the most positive feedback automatically, streamlining your testing process. 

Numerous AI: The Versatile Tool for Streamlining SEO Writing Tasks 

Numerous is an AI-powered tool that enables content marketers, Ecommerce businesses, and more to do tasks many times over through AI, like writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, complex or straightforward, within seconds. The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for Spreadsheets tool.

5 Best Practices for Tagline Development

women working together - How to Create a Tagline

1. Align Your Tagline With Your Brand Voice and Mission

A tagline must reflect your brand's personality and mission. Whether your brand voice is professional, casual, witty, or inspirational, your tagline should stay consistent. A mismatch between tone and tagline can confuse your audience or dilute your brand message. For example, a formal tagline will feel out of place if you run a playful, youth-focused brand. 

Pro Tip

  • Keep your brand voice guidelines documented. 

  • You can even track and review how past taglines have aligned with your brand tone using Numerous

  • For example, you can prompt Numerous to analyze tagline drafts for tone consistency based on descriptions you provide in your spreadsheet.

2. Focus on Clarity Before Creativity

Creativity grabs attention, but clarity keeps it. A clever or artistic tagline that doesn’t immediately communicate your core value will lose potential customers. People should instantly understand what you offer or what you stand for. 

Actionable Tip

Ask yourself: If someone read this tagline without any other context, would they understand what my business does? 

How Numerous Helps

Use Numerous to generate alternative, creative, and more straightforward versions of your tagline so you can compare and choose the clearest option. 

3. Think Long-Term Relevance

Trends change. A tagline that sounds great today but ties into a temporary trend or slang may quickly become outdated. Opt for timeless language that can evolve with your business. 

Pro Tip

  • Whenever you brainstorm tagline ideas, use a column in your spreadsheet to note whether the language is timeless or trend-based. 

  • You can automate this review process using Numerous prompts that identify and flag potentially time-sensitive words.

4. Keep SEO and Digital Use in Mind

Your tagline may appear in search engine results, social media bios, and ad headlines. Simple, keyword-relevant language improves the ease with which people can find and understand your brand online. 

Actionable Tip

While the tagline should feel natural, consider including a subtle keyword or phrase related to your niche or industry. 

Numerous Integration

  • Use Numerous to cross-check whether keywords related to your industry are naturally included in your tagline options. 

  • This can be set up as a smart prompt in your content planning sheet.

5. Gather Feedback and Iterate

Your target audience’s reaction is the best measure of a tagline’s effectiveness. Testing different versions will help refine the tagline based on real-world feedback, not just internal opinions. 

How to apply it

  • Share multiple versions with team members, loyal customers, or focus groups. 

  • Measure which tagline gets the best response regarding clarity, memorability, and emotional impact. 

  • Track feedback in a spreadsheet. 

Numerous Efficiency Tip

Set up Numerous in your spreadsheet to automatically gather, categorize, and score feedback from surveys or polls, making it easier to spot which taglines perform best.

Related Reading

How to Use AI for Content Creation
Creating a Tagline
Product Name Generator
Generative AI Content Creation
AI Content Repurposing
AI Content Tagging
AI-based Content Curation
How to Make a Daily Checklist
To Do List Ideas

Make Decisions At Scale Through AI With Numerous AI’s Spreadsheet AI Tool

Numerous is an AI-powered tool that enables content marketers, Ecommerce businesses, and more to do tasks many times over through AI, like writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, complex or straightforward, within seconds. The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for Spreadsheets tool.

Related Reading

• How to Get Unique Content for Your Website
• Benefits of Using AI Writing Tools
• How to Write SEO Product Descriptions
• How to Write a Business Description
• How to Write a Menu Description
• AI Listing Description
• AI List Generator
• Event Description

Creating a catchy tagline is one of the best ways to attract readers to your writing. Taglines are short, memorable phrases that summarize the piece's content and purpose. Think of them as a book’s opening line or a movie’s trailer. So how to brainstorm ideas for writing?

Taglines help cut through the noise and convey your writing’s unique angle to potential readers. This blog will help you brainstorm ideas for writing by discussing how to create a tagline that stands out. First, we’ll review the importance of taglines in writing and publishing. Next, you’ll learn five tips on how to create a tagline that grabs attention. Finally, you'll find an easy-to-use spreadsheet AI tool to help you generate tagline ideas for your next writing project. Let’s get started.

Table Of Contents

Why a Strong Tagline Matters

woman working - How to Create a Tagline

Taglines: Build Instant Relationships with Your Target Audience

Customers quickly form opinions about your brand and business; taglines are often the first detail they notice. A clear tagline creates an immediate connection with the audience. It helps visitors understand what you offer and your business’s goals. With just a few words, a tagline can spark curiosity, resonate emotionally, or convey a powerful promise. Visitors may struggle to grasp your value proposition quickly without a clear tagline. 

Taglines: Summarize Your Brand’s Value in a Memorable Way

Attention spans are short, especially online. A tagline condenses your unique selling point (USP) into a concise phrase that’s easy to remember. This makes it more likely that people will recall your brand when they need your product or service. 

Taglines Enhance Brand Recognition and Recall

Successful brands often have taglines that stick in people’s minds ("Just Do It," "Think Different," "Because You’re Worth It"). A well-crafted tagline becomes a memory trigger associated with your brand’s identity and quality. This recognition can lead to better word-of-mouth marketing and repeat business. 

Taglines Differentiate You From Competitors

Many markets are crowded with similar offerings. A unique tagline sets you apart by highlighting what makes your business or product different. It can reflect your tone (professional, friendly, playful) or your mission (innovation, reliability, creativity). Without differentiation, your brand risks blending in with the competition. 

Taglines Set the Tone and Build Emotional Connection

The best taglines aren’t just informational—they’re inspirational or aspirational. They appeal to emotions, whether excitement, trust, belonging, or ambition. This emotional hook can be a powerful motivator for customer loyalty and engagement.

Related Reading

How to Come Up With Content Ideas
How to Write Product Copy
What is an AI Content Writer
How to Name a Product
How to Write Copy
Content Outline
How to Organize Your Thoughts
How to Write a Content Brief
How to Be Productive
How to Write Character Descriptions

5 Expert Tips for Creating a Tagline That Stands Out

Man Working on Laptop - How to Create a Tagline

1. Keep It Short and Simple

A tagline should be easy to say, easy to remember, and easy to understand. Long or complex phrases lose impact and are difficult for people to recall. Aim for 3 to 7 words whenever possible. 

Example

  • Nike: Just Do It. 

Numerous

AI for smarter spreadsheets. 

Pro Tip

If you keep your tagline ideas in a spreadsheet, you can use Numerous to flag taglines over a particular word or character count automatically. This helps you stay concise without constantly counting words manually.

2. Highlight Your Unique Value Proposition (UVP)

Your tagline should communicate what makes your brand, product, or service special. Avoid generic phrases like "quality you can trust" or "excellence guaranteed"—these are overused and don’t distinguish you from competitors. 

What to focus on

The main benefit you offer. What sets your business apart? An emotion or outcome that the audience values. 

Example

  • FedEx: When it absolutely, positively has to be there overnight. 

  • Smart Move: You can prompt Numerous to generate tagline variations that emphasize different aspects of your UVP (speed, trust, affordability, etc.), saving time on brainstorming.

3. Use Emotional or Action-Oriented Language

People often make purchasing decisions based on emotion and then justify them with logic. Emotional or action words make your tagline more persuasive and memorable. 

How to apply it

  • Use verbs or active phrases ("Go further," "Empower your business"). 

  • Consider emotional triggers like joy, trust, success, or belonging. 

Pro Tip

With Numerous, you can maintain a list of emotional keywords in your content planning spreadsheet. You can then prompt the tool to automatically suggest tagline ideas incorporating these keywords.

4. Make It Memorable and Distinctive

A catchy, distinctive tagline sticks in people’s minds and sets you apart from competitors. Techniques like rhyme, alliteration, or clever wordplay can help, but clarity should always come first. 

Example

  • M&M’s: Melts in your mouth, not your hands. 

Pro Tip

Use Numerous to brainstorm playful phrasing or to filter out clichés and overused language in your tagline drafts.

5. Test and Refine Your Tagline

Even the best writers and marketers can’t always predict which tagline will resonate most with the audience. Testing different options helps ensure you pick the most effective version. 

How to apply it

  • Share multiple tagline options with your team or a small group of customers. 

  • Gather feedback on which one feels most memorable and aligned with your brand. 

  • Track this feedback in a spreadsheet. 

  • You can also use Numerous to tally votes or highlight the tagline options getting the most positive feedback automatically, streamlining your testing process. 

Numerous AI: The Versatile Tool for Streamlining SEO Writing Tasks 

Numerous is an AI-powered tool that enables content marketers, Ecommerce businesses, and more to do tasks many times over through AI, like writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, complex or straightforward, within seconds. The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for Spreadsheets tool.

5 Best Practices for Tagline Development

women working together - How to Create a Tagline

1. Align Your Tagline With Your Brand Voice and Mission

A tagline must reflect your brand's personality and mission. Whether your brand voice is professional, casual, witty, or inspirational, your tagline should stay consistent. A mismatch between tone and tagline can confuse your audience or dilute your brand message. For example, a formal tagline will feel out of place if you run a playful, youth-focused brand. 

Pro Tip

  • Keep your brand voice guidelines documented. 

  • You can even track and review how past taglines have aligned with your brand tone using Numerous

  • For example, you can prompt Numerous to analyze tagline drafts for tone consistency based on descriptions you provide in your spreadsheet.

2. Focus on Clarity Before Creativity

Creativity grabs attention, but clarity keeps it. A clever or artistic tagline that doesn’t immediately communicate your core value will lose potential customers. People should instantly understand what you offer or what you stand for. 

Actionable Tip

Ask yourself: If someone read this tagline without any other context, would they understand what my business does? 

How Numerous Helps

Use Numerous to generate alternative, creative, and more straightforward versions of your tagline so you can compare and choose the clearest option. 

3. Think Long-Term Relevance

Trends change. A tagline that sounds great today but ties into a temporary trend or slang may quickly become outdated. Opt for timeless language that can evolve with your business. 

Pro Tip

  • Whenever you brainstorm tagline ideas, use a column in your spreadsheet to note whether the language is timeless or trend-based. 

  • You can automate this review process using Numerous prompts that identify and flag potentially time-sensitive words.

4. Keep SEO and Digital Use in Mind

Your tagline may appear in search engine results, social media bios, and ad headlines. Simple, keyword-relevant language improves the ease with which people can find and understand your brand online. 

Actionable Tip

While the tagline should feel natural, consider including a subtle keyword or phrase related to your niche or industry. 

Numerous Integration

  • Use Numerous to cross-check whether keywords related to your industry are naturally included in your tagline options. 

  • This can be set up as a smart prompt in your content planning sheet.

5. Gather Feedback and Iterate

Your target audience’s reaction is the best measure of a tagline’s effectiveness. Testing different versions will help refine the tagline based on real-world feedback, not just internal opinions. 

How to apply it

  • Share multiple versions with team members, loyal customers, or focus groups. 

  • Measure which tagline gets the best response regarding clarity, memorability, and emotional impact. 

  • Track feedback in a spreadsheet. 

Numerous Efficiency Tip

Set up Numerous in your spreadsheet to automatically gather, categorize, and score feedback from surveys or polls, making it easier to spot which taglines perform best.

Related Reading

How to Use AI for Content Creation
Creating a Tagline
Product Name Generator
Generative AI Content Creation
AI Content Repurposing
AI Content Tagging
AI-based Content Curation
How to Make a Daily Checklist
To Do List Ideas

Make Decisions At Scale Through AI With Numerous AI’s Spreadsheet AI Tool

Numerous is an AI-powered tool that enables content marketers, Ecommerce businesses, and more to do tasks many times over through AI, like writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, complex or straightforward, within seconds. The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for Spreadsheets tool.

Related Reading

• How to Get Unique Content for Your Website
• Benefits of Using AI Writing Tools
• How to Write SEO Product Descriptions
• How to Write a Business Description
• How to Write a Menu Description
• AI Listing Description
• AI List Generator
• Event Description

Creating a catchy tagline is one of the best ways to attract readers to your writing. Taglines are short, memorable phrases that summarize the piece's content and purpose. Think of them as a book’s opening line or a movie’s trailer. So how to brainstorm ideas for writing?

Taglines help cut through the noise and convey your writing’s unique angle to potential readers. This blog will help you brainstorm ideas for writing by discussing how to create a tagline that stands out. First, we’ll review the importance of taglines in writing and publishing. Next, you’ll learn five tips on how to create a tagline that grabs attention. Finally, you'll find an easy-to-use spreadsheet AI tool to help you generate tagline ideas for your next writing project. Let’s get started.

Table Of Contents

Why a Strong Tagline Matters

woman working - How to Create a Tagline

Taglines: Build Instant Relationships with Your Target Audience

Customers quickly form opinions about your brand and business; taglines are often the first detail they notice. A clear tagline creates an immediate connection with the audience. It helps visitors understand what you offer and your business’s goals. With just a few words, a tagline can spark curiosity, resonate emotionally, or convey a powerful promise. Visitors may struggle to grasp your value proposition quickly without a clear tagline. 

Taglines: Summarize Your Brand’s Value in a Memorable Way

Attention spans are short, especially online. A tagline condenses your unique selling point (USP) into a concise phrase that’s easy to remember. This makes it more likely that people will recall your brand when they need your product or service. 

Taglines Enhance Brand Recognition and Recall

Successful brands often have taglines that stick in people’s minds ("Just Do It," "Think Different," "Because You’re Worth It"). A well-crafted tagline becomes a memory trigger associated with your brand’s identity and quality. This recognition can lead to better word-of-mouth marketing and repeat business. 

Taglines Differentiate You From Competitors

Many markets are crowded with similar offerings. A unique tagline sets you apart by highlighting what makes your business or product different. It can reflect your tone (professional, friendly, playful) or your mission (innovation, reliability, creativity). Without differentiation, your brand risks blending in with the competition. 

Taglines Set the Tone and Build Emotional Connection

The best taglines aren’t just informational—they’re inspirational or aspirational. They appeal to emotions, whether excitement, trust, belonging, or ambition. This emotional hook can be a powerful motivator for customer loyalty and engagement.

Related Reading

How to Come Up With Content Ideas
How to Write Product Copy
What is an AI Content Writer
How to Name a Product
How to Write Copy
Content Outline
How to Organize Your Thoughts
How to Write a Content Brief
How to Be Productive
How to Write Character Descriptions

5 Expert Tips for Creating a Tagline That Stands Out

Man Working on Laptop - How to Create a Tagline

1. Keep It Short and Simple

A tagline should be easy to say, easy to remember, and easy to understand. Long or complex phrases lose impact and are difficult for people to recall. Aim for 3 to 7 words whenever possible. 

Example

  • Nike: Just Do It. 

Numerous

AI for smarter spreadsheets. 

Pro Tip

If you keep your tagline ideas in a spreadsheet, you can use Numerous to flag taglines over a particular word or character count automatically. This helps you stay concise without constantly counting words manually.

2. Highlight Your Unique Value Proposition (UVP)

Your tagline should communicate what makes your brand, product, or service special. Avoid generic phrases like "quality you can trust" or "excellence guaranteed"—these are overused and don’t distinguish you from competitors. 

What to focus on

The main benefit you offer. What sets your business apart? An emotion or outcome that the audience values. 

Example

  • FedEx: When it absolutely, positively has to be there overnight. 

  • Smart Move: You can prompt Numerous to generate tagline variations that emphasize different aspects of your UVP (speed, trust, affordability, etc.), saving time on brainstorming.

3. Use Emotional or Action-Oriented Language

People often make purchasing decisions based on emotion and then justify them with logic. Emotional or action words make your tagline more persuasive and memorable. 

How to apply it

  • Use verbs or active phrases ("Go further," "Empower your business"). 

  • Consider emotional triggers like joy, trust, success, or belonging. 

Pro Tip

With Numerous, you can maintain a list of emotional keywords in your content planning spreadsheet. You can then prompt the tool to automatically suggest tagline ideas incorporating these keywords.

4. Make It Memorable and Distinctive

A catchy, distinctive tagline sticks in people’s minds and sets you apart from competitors. Techniques like rhyme, alliteration, or clever wordplay can help, but clarity should always come first. 

Example

  • M&M’s: Melts in your mouth, not your hands. 

Pro Tip

Use Numerous to brainstorm playful phrasing or to filter out clichés and overused language in your tagline drafts.

5. Test and Refine Your Tagline

Even the best writers and marketers can’t always predict which tagline will resonate most with the audience. Testing different options helps ensure you pick the most effective version. 

How to apply it

  • Share multiple tagline options with your team or a small group of customers. 

  • Gather feedback on which one feels most memorable and aligned with your brand. 

  • Track this feedback in a spreadsheet. 

  • You can also use Numerous to tally votes or highlight the tagline options getting the most positive feedback automatically, streamlining your testing process. 

Numerous AI: The Versatile Tool for Streamlining SEO Writing Tasks 

Numerous is an AI-powered tool that enables content marketers, Ecommerce businesses, and more to do tasks many times over through AI, like writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, complex or straightforward, within seconds. The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for Spreadsheets tool.

5 Best Practices for Tagline Development

women working together - How to Create a Tagline

1. Align Your Tagline With Your Brand Voice and Mission

A tagline must reflect your brand's personality and mission. Whether your brand voice is professional, casual, witty, or inspirational, your tagline should stay consistent. A mismatch between tone and tagline can confuse your audience or dilute your brand message. For example, a formal tagline will feel out of place if you run a playful, youth-focused brand. 

Pro Tip

  • Keep your brand voice guidelines documented. 

  • You can even track and review how past taglines have aligned with your brand tone using Numerous

  • For example, you can prompt Numerous to analyze tagline drafts for tone consistency based on descriptions you provide in your spreadsheet.

2. Focus on Clarity Before Creativity

Creativity grabs attention, but clarity keeps it. A clever or artistic tagline that doesn’t immediately communicate your core value will lose potential customers. People should instantly understand what you offer or what you stand for. 

Actionable Tip

Ask yourself: If someone read this tagline without any other context, would they understand what my business does? 

How Numerous Helps

Use Numerous to generate alternative, creative, and more straightforward versions of your tagline so you can compare and choose the clearest option. 

3. Think Long-Term Relevance

Trends change. A tagline that sounds great today but ties into a temporary trend or slang may quickly become outdated. Opt for timeless language that can evolve with your business. 

Pro Tip

  • Whenever you brainstorm tagline ideas, use a column in your spreadsheet to note whether the language is timeless or trend-based. 

  • You can automate this review process using Numerous prompts that identify and flag potentially time-sensitive words.

4. Keep SEO and Digital Use in Mind

Your tagline may appear in search engine results, social media bios, and ad headlines. Simple, keyword-relevant language improves the ease with which people can find and understand your brand online. 

Actionable Tip

While the tagline should feel natural, consider including a subtle keyword or phrase related to your niche or industry. 

Numerous Integration

  • Use Numerous to cross-check whether keywords related to your industry are naturally included in your tagline options. 

  • This can be set up as a smart prompt in your content planning sheet.

5. Gather Feedback and Iterate

Your target audience’s reaction is the best measure of a tagline’s effectiveness. Testing different versions will help refine the tagline based on real-world feedback, not just internal opinions. 

How to apply it

  • Share multiple versions with team members, loyal customers, or focus groups. 

  • Measure which tagline gets the best response regarding clarity, memorability, and emotional impact. 

  • Track feedback in a spreadsheet. 

Numerous Efficiency Tip

Set up Numerous in your spreadsheet to automatically gather, categorize, and score feedback from surveys or polls, making it easier to spot which taglines perform best.

Related Reading

How to Use AI for Content Creation
Creating a Tagline
Product Name Generator
Generative AI Content Creation
AI Content Repurposing
AI Content Tagging
AI-based Content Curation
How to Make a Daily Checklist
To Do List Ideas

Make Decisions At Scale Through AI With Numerous AI’s Spreadsheet AI Tool

Numerous is an AI-powered tool that enables content marketers, Ecommerce businesses, and more to do tasks many times over through AI, like writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, complex or straightforward, within seconds. The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for Spreadsheets tool.

Related Reading

• How to Get Unique Content for Your Website
• Benefits of Using AI Writing Tools
• How to Write SEO Product Descriptions
• How to Write a Business Description
• How to Write a Menu Description
• AI Listing Description
• AI List Generator
• Event Description