Every website owner knows that getting unique content is essential for improving search engine optimization. But coming up with new ideas can feel daunting. You might find yourself staring at a blank screen, wondering how to get out of this creative rut. Or you may have some ideas but aren't sure how to make them your own. So how to brainstorm ideas for writing?

If this sounds like you, keep reading. This guide will offer practical tips on how to get unique content for your website, so you can break your content creation block and start publishing again. One way we’ll do this is by introducing you to a valuable tool that can help you brainstorm unique content ideas: the spreadsheet AI tool from numerous.

Table of Contents

• Why Unique Content Matters for Your Website

• 5 Ways to Source or Create Unique Content

• How to Ensure Your Content Stays Unique and SEO-Friendly

• Make Decisions At Scale Through AI With Numerous AI’s Spreadsheet AI Tool

Why Unique Content Matters for Your Website

Unique Content Improves Your Search Engine Rankings

Search engines like Google value original content because it offers new information and a better user experience. Websites with duplicate or low-value content often rank poorly or even get penalized. When you publish unique articles, blogs, or product pages, your site becomes more visible to people searching for solutions or information. 

Pro Tip

If you maintain a content planning spreadsheet, Numerous can help you brainstorm new topic ideas and avoid duplicate content. A simple prompt can generate fresh angles or titles based on your keywords and audience data, helping you stay unique and SEO-friendly. 

Original Content Builds Authority and Trust

People trust websites that provide fresh insights, not recycled information. When visitors find valuable, original content, they’re more likely to stay longer on your site, share your content, and return for future updates. This builds your brand authority, making competing with larger or more established sites easier. 

Bonus

You can even use Numerous to categorize your content ideas by funnel stage (awareness, consideration, decision) to ensure you provide original value at every step of the buyer journey. 

Unique Content Supports Audience Engagement

Fresh content encourages readers to interact by commenting, sharing, or subscribing. Engaged audiences become repeat visitors and loyal customers. Search engines notice this engagement, which can lead to higher rankings. 

Tip

Use Numerous to track which content types or topics generate the most engagement. You can prompt it to analyze past post performance data and suggest related content ideas tailored to your audience's response. 

Sets You Apart From Competitors

Publishing unique perspectives or addressing overlooked topics can help you stand out in crowded industries. Your unique take, style, or data can make a difference even if competitors cover similar topics. 

Pro Tip

With Numerous, you can automate competitive analysis by prompting it to suggest content gaps—topics competitors haven’t fully addressed—giving you new ideas to differentiate your content strategy. 

Enhances Long-Term SEO and Content Value

Unique content tends to attract backlinks, where other sites reference your work, boosting your SEO authority. Over time, this helps your site rank higher consistently, not just for short-term trends. 

Time-saver

If you update content frequently, you can use Numerous to track which older posts need refreshing, ensuring your library stays original and aligned with current trends.

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5 Ways to Source or Create Unique Content

1. Original Blog Posts Based on Personal Insights or Data 

Nobody else has your exact experiences, opinions, or insights. Sharing stories from your business, customer experiences, or personal expertise makes your content naturally unique. Write case studies, thought pieces, or "behind the scenes" posts. Use original data from surveys or customer feedback. If you keep a content idea spreadsheet, Numerous can help you quickly generate blog post ideas based on your past content or trending keywords. This ensures your content calendar stays fresh without starting from scratch every time. 

2. Repurpose Existing Content Into New Formats 

Repurposing allows you to extend the lifespan of your content while reaching different audience preferences (some prefer reading, others like videos or podcasts). For example, you can turn blog posts into social media snippets, convert webinars into articles or infographics, or update older posts with new insights or formats. Use Numerous to maintain a content repurposing tracker inside your spreadsheet. Based on engagement data, it can suggest which high-performing posts could be turned into videos, carousels, or email newsletters. 

3. Use AI Tools for Ideation and Drafting 

AI tools can help brainstorm unique angles or draft first versions of content faster. Use AI to develop new headlines, outlines, or even complete drafts. Refine AI-generated drafts with your voice and insights for originality. While many AI writing tools exist, Numerous allows you to do this right inside your spreadsheet, making it easy to brainstorm titles, blog ideas, or FAQs with a simple prompt, without switching platforms. 

4. Collaborate with Industry Experts or Guest Authors 

Expert insights add credibility and offer fresh perspectives that aren’t easily found elsewhere. Guest authors can introduce their content to new audiences. Invite specialists to contribute guest posts. Interview experts and turn those into blog articles or social content. If you manage outreach or guest post planning in spreadsheets, Numerous can help by auto-suggesting follow-up reminders or tracking pending collaborations. 

5. Answer Common Customer or Reader Questions 

Addressing real questions ensures your content is relevant and meets the needs of your audience. It also improves SEO by targeting search queries people use. Collect FAQs from customer emails, social media, or online forums. Write detailed answers or create FAQ pages. Update content regularly as new questions arise. Use Numerous to scan and categorize FAQs from customer feedback data stored in your spreadsheets. You can even prompt it to suggest content topics based on common themes in customer questions. 

Transform Your Content Creation Process with Numerous AI 

Numerous is an AI-powered tool that enables content marketers, Ecommerce businesses, and more to do tasks many times over through AI, like writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, complex or straightforward, within seconds. The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for Spreadsheets tool.

How to Ensure Your Content Stays Unique and SEO-Friendly

Fact-Check and Use Plagiarism Checkers to Maintain Unique Content

Even unintentional duplication hurts your reputation with both users and search engines. Fortunately, there are ways to ensure your content stays original. First, run your writing through a reliable plagiarism checker like Grammarly or Copyscape. Then, cross-check any facts and data with authoritative sources. If you keep a content tracker in a spreadsheet, you can use Numerous to add a status column that tracks which pieces have been checked for originality and accuracy. 

Refresh and Update Older Content Regularly

Content can age quickly, especially in fast-changing industries like technology, finance, and health. Updating your content helps it maintain its authority with search engines. Regularly reviewing old blog posts or pages and improving them helps attract users and search engines. You can set up Numerous in your content spreadsheet to automatically flag content over six or twelve months old and suggest it for review. 

Focus on Search Intent and Relevance to Ensure Originality

When writing, always prioritize the "why" behind a search query. Google and other search engines reward content that answers what users search for, not just keyword-stuffed pages. Satisfying search intent attracts more extended visits and repeat traffic. Before writing, research what your audience truly wants to know about a topic. Use tools like Google’s "People Also Ask" or keyword research platforms to guide your outline. For spreadsheet-based content planning, you can prompt Numerous to suggest related search intents or popular questions based on your core topics, saving hours of manual research. 

Use Keywords Strategically (But Don’t Overdo It)

Keywords still help search engines understand your content’s relevance, but overusing them can trigger penalties or make your writing sound unnatural. 

What to do

Include primary keywords in titles and headers, and naturally within the content. Use related keywords to add depth. In your content outline or draft spreadsheet, Numerous can help suggest keyword placements or recommend secondary keywords that improve SEO without keyword stuffing. 

Create Content That Encourages Engagement and Sharing

Content that sparks interaction (comments, shares, backlinks) tends to perform better in search results and spreads your message further. 

What to do

Write in a conversational tone. Include calls to action asking readers to comment or share—track which posts get the most engagement and why. Use Numerous to automate engagement tracking in your spreadsheet, prompting it to highlight posts with high comments or shares so you can replicate their success.

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Make Decisions At Scale Through AI With Numerous AI’s Spreadsheet AI Tool

Numerous is an AI-powered tool that enables content marketers, Ecommerce businesses, and more to do tasks many times over through AI, like writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, complex or straightforward, within seconds. The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for Spreadsheets tool.

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