How To Write a Product Copy (Examples + Template)
How To Write a Product Copy (Examples + Template)
Riley Walz
Riley Walz
Riley Walz
Apr 14, 2025
Apr 14, 2025
Apr 14, 2025
You’ve created a fantastic product. Now what? It's time to write compelling product copy to grab your customers' attention and inspire them to buy. Writing product descriptions is a great way to help customers imagine using your product in real life.
Descriptive copy is especially crucial for online sales since customers can't physically interact with the products before purchasing. Instead, they rely on product descriptions to understand the item and visualize how it will fit into their lives. This guide will help readers know how to write product copy and brainstorm ideas for writing.
Table Of Contents
5 Templates and Examples You Can Use to Write High-Converting Product Copy
Make Decisions At Scale Through AI With Numerous AI’s Spreadsheet AI Tool
What Makes a Good Product Copy?
Focus on the Customer’s Outcome, Not Just the Product
Effective product descriptions center on the buyer. Forget the generic copy that lists features. Strong product copy explains how those features will improve the buyer’s life. Ask “So what?” after every feature you list. Instead of “10GB of cloud storage,” say “Access your files anywhere without running out of space.”
Example
“Made with natural cotton.”
“Breathable natural cotton that keeps you cool and sweat-free all day.”
Takeaway
Always connect your product’s traits to how it improves someone’s life.
Speak Directly to the Reader’s Problems, Desires, or Lifestyle
A good copy feels like a conversation with the reader. It shows you understand their pain points and goals. Use “you” language. Instead of saying, “This chair has ergonomic support,” say, “You’ll sit pain-free, even through long hours at your desk.”
Tip
Research customer reviews in your niche. Highlight their words when describing what they want, hate, or love, and mirror that language.
Evoke Emotion—Even in “Practical” Products
People don’t just buy based on logic—they buy because something made them feel excited, secure, proud, curious, or even relieved. Inject emotional language, even subtly, into your product descriptions.
Examples
“Feel like yourself again in jeans that finally fit.”
“Confidence in every click with our secure smart lock.”
“Breathe easier—literally—with whisper-quiet air purification.”
Takeaway
Don’t just describe what it does. Describe how it makes them feel.
Be Specific, Not Generic
Vague adjectives like “amazing,” “innovative,” or “high-quality” don’t tell the buyer anything real. Instead, use concrete details, quantifiable results, or comparisons.
Examples
“Long-lasting battery life.” “10-hour battery that keeps going from morning commute to late-night calls.”
“Improves skin health.” *“Visible results in 14 days—hydration, glow, and fewer breakouts.”
Takeaway
Be precise. Details build trust.
Make It Easy to Read and Visually Scannable
Your customer is scanning, not reading. Use formatting that makes your copy digestible:
Short paragraphs (1–2 sentences),
Bullet points for features or benefits,
Bold key phrases or emotional hooks,
Avoid walls of text, especially on mobile.
Example layout for product copy
Why You’ll Love It:
100% vegan leather.
Built-in card slots for convenience.
Sleek design that fits any pocket.
Order yours today and upgrade your everyday carry.
Include a Strong, Clear Call to Action (CTA)
A product page without a clear CTA is a missed opportunity. Don’t assume they know what to do next—tell them.
Effective CTAs
“Add to cart and feel the difference.”
“Order now and get 15% off your first purchase.”
“Try it today—risk-free for 30 days.”
Takeaway
Every product copy should guide the customer one step forward.
Use Social Proof (If Available)
Reviews, testimonials, and stats make your claims credible. They reduce the buyer’s anxiety and make the decision easier.
Examples
“Trusted by 30,000+ happy customers.”
“Rated 4.9/5 by moms who want better sleep.”
“As seen in Vogue, GQ, and Wired.”
Pro tip
Incorporate short quotes inside the copy to strengthen the message. “Finally—a serum that actually works!” – verified customer.
Related Reading
• How to Come Up With Content Ideas
• What is an AI Content Writer
• How to Write Character Descriptions
• How to Organize Your Thoughts
• How to Name a Product
• How to Write a Content Brief
• Content Outline
• How to Be Productive
• How to Write Copy
Step-by-Step Guide on How to Write Product Copy That Sells
1. Identify the Buyer’s Pain Points and Desires
Before writing a single word, step into the buyer’s shoes. What are they trying to solve or achieve?
Ask
What frustrates them daily?
What do they dream of changing or improving?
What’s stopping them from solving the problem on their own?
Example
If you’re selling a noise-canceling headphone:
Pain = Distractions at work, noisy environments, stress
Desire = Peace, focus, better productivity, immersive sound
Use Numerous
Drop customer reviews or feedback into a spreadsheet and prompt:
“Extract the top 3 pain points and desires mentioned by users.”
This helps you find patterns in your customers' language—perfect for mirroring back in your copy.
2. List Features, Then Translate Them Into Benefits
Most businesses stop at features. But customers don’t care about features unless they understand what it does for them. List every product feature (material, size, functionality, speed, capacity, etc.)
For each feature, ask
“Why does this matter to the customer?”
“What outcome or experience does it create?”
Example
Feature: “Memory foam sole”
Benefit: “All-day comfort even during long shifts on your feet”
Use Numerous
In your product catalog spreadsheet, prompt:
“Convert the features in column B into benefit statements in column C.”
Now you’ve got a complete set of buyer-centered benefits—fast.
3. Start With a Hook That Grabs Attention
Your first sentence matters. It must stop the scroll and make the buyer want to read more.
Effective types of hooks
A bold claim: “These jeans will actually fit—without the waist gap.”
A question: “Tired of tech that dies before lunch?”
A relatable statement: “Most planners are pretty... but useless. Not this one.”
Tip
Keep your hook tight, bold, and clear. The goal is to start the story the buyer is already living.
4. Describe the Transformation
What will life feel like after using this product? Describe how the product improves a routine, solves a challenge, or enhances a lifestyle.
Use sensory and emotional language
“Slide into comfort you didn’t know was possible.”
“Finally, a blender that doesn’t scream at you at 6 a.m.”
“Your skin—glowy, hydrated, and irritation-free in under 7 days.”
Make the result tangible and relatable.
5. Add Proof and Specificity
Proof builds trust. Specifics make your claims believable.
Use
Stats: “Rated 4.8/5 by over 10,000 customers”
Social proof: “Used by pro athletes in 12 countries”
Reviews or testimonials: “This changed how I work. Zero distractions!”
Tip
Use case studies, influencer mentions, awards, or certifications if you don't have reviews yet.
6. Structure for Easy Reading
Use short sentences.
Break long paragraphs into smaller chunks.
Add bullet points to highlight key features and benefits.
Example layout
Why You’ll Love It
Sweat-proof design
12-hour battery life
Compatible with all devices
Ready to elevate your workouts? Click below to get yours.
Use Numerous
If you manage product copy inside spreadsheets, use prompts like:
“Turn this benefit list into a bulleted layout” or
“Rephrase the paragraph in column D to be scannable and under 80 words.”
Now you’ve turned dense descriptions into mobile-friendly, high-converting blurbs—without manual rewriting.
7. End With a Direct Call to Action (CTA)
Good product copy guides the customer to the next step.
Examples of strong CTAs
“Add to cart now and transform your daily routine.”
“Try it risk-free—30-day money-back guarantee.”
“Ready to feel the difference? Get yours today.”
Keep your CTA bold, benefit-driven, and immediate.
How Numerous Can Help You Write Product Copy Faster and Better
Numerous is an AI-powered tool that enables content marketers, Ecommerce businesses, and more to do tasks many times over through AI, like writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, simple or complex, within seconds.
The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for Spreadsheets tool.
5 Templates and Examples You Can Use to Write High-Converting Product Copy
1. The Problem Solution Format for Product Copy
Products that alleviate a clear pain point or frustration respond well to the problem-solution format. Buyers get to know the product quickly and can easily assess whether it meets their needs. The copy opens by addressing a specific problem or challenge. Then, it introduces the product as the clear solution, provides some quick details on how it works, and finishes with a compelling call to action that encourages the reader to buy.
2. The Feature Benefit Breakdown for Product Copy
The feature-benefit breakdown is a classic approach to product copy. It works particularly well for products with multiple technical or performance-based features, such as electronics and software. The structure is straightforward: Introduce the product and then use bullet points to break down each feature, immediately followed by its benefit. This format simplifies complex products, makes the benefits tangible, and quickly creates clarity, benefiting B2B, electronics, and software.
3. The Lifestyle Vision Format for Product Copy
The lifestyle vision format helps buyers visualize success with a product. This approach works well for products tied to identity, aspirations, or personal transformation (e.g., fashion, fitness, wellness, home goods). The copy opens by painting a picture of what life looks like after buying the product. Next, it shows how the product fits naturally into that lifestyle. Finally, the copy includes an emotional driver (freedom, confidence, ease, joy) and finishes with a call to action that encourages them to make that lifestyle their reality.
4. The Testimonial Led Format for Product Copy
The testimonial-led format opens with a direct customer quote before segueing into product details. This approach works exceptionally well for products with strong social proof in saturated or trust-sensitive categories (like skincare, supplements, and digital tools). Starting with a testimonial builds instant credibility and taps into social validation to reduce buyer hesitation.
5. Short & Snappy for Thumbnails or Product Listings
Short and snappy writing is ideal for product listings, e-commerce thumbnails, search results, or any situation where space is limited and attention spans are short. This approach opens with a headline benefit or promise, follows with one key feature or use case, and closes with a call to action that’s clear, not pushy.
Related Reading
• Blog Post Ideas
• How to Use AI for Content Creation
• AI Content Repurposing
• AI-based Content Curation
• To Do List Ideas
• Creating a Tagline
• Generative AI Content Creation
• Product Name Generator
• AI Content Tagging
• How to Make a Daily Checklist
Make Decisions At Scale Through AI With Numerous AI’s Spreadsheet AI Tool
Numerous is an AI-powered tool that enables content marketers, Ecommerce businesses, and more to do tasks many times over through AI, like writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, simple or complex, within seconds.
The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for Spreadsheets tool.
Related Reading
• How to Write a Menu Description
• How to Write Seo Product Descriptions
• AI Listing Description
• How to Write a Business Description
• How to Create a Tagline
• Benefits of Using AI Writing Tools
• AI List Generator
• Event Description
• How to Get Unique Content for Your Website
You’ve created a fantastic product. Now what? It's time to write compelling product copy to grab your customers' attention and inspire them to buy. Writing product descriptions is a great way to help customers imagine using your product in real life.
Descriptive copy is especially crucial for online sales since customers can't physically interact with the products before purchasing. Instead, they rely on product descriptions to understand the item and visualize how it will fit into their lives. This guide will help readers know how to write product copy and brainstorm ideas for writing.
Table Of Contents
5 Templates and Examples You Can Use to Write High-Converting Product Copy
Make Decisions At Scale Through AI With Numerous AI’s Spreadsheet AI Tool
What Makes a Good Product Copy?
Focus on the Customer’s Outcome, Not Just the Product
Effective product descriptions center on the buyer. Forget the generic copy that lists features. Strong product copy explains how those features will improve the buyer’s life. Ask “So what?” after every feature you list. Instead of “10GB of cloud storage,” say “Access your files anywhere without running out of space.”
Example
“Made with natural cotton.”
“Breathable natural cotton that keeps you cool and sweat-free all day.”
Takeaway
Always connect your product’s traits to how it improves someone’s life.
Speak Directly to the Reader’s Problems, Desires, or Lifestyle
A good copy feels like a conversation with the reader. It shows you understand their pain points and goals. Use “you” language. Instead of saying, “This chair has ergonomic support,” say, “You’ll sit pain-free, even through long hours at your desk.”
Tip
Research customer reviews in your niche. Highlight their words when describing what they want, hate, or love, and mirror that language.
Evoke Emotion—Even in “Practical” Products
People don’t just buy based on logic—they buy because something made them feel excited, secure, proud, curious, or even relieved. Inject emotional language, even subtly, into your product descriptions.
Examples
“Feel like yourself again in jeans that finally fit.”
“Confidence in every click with our secure smart lock.”
“Breathe easier—literally—with whisper-quiet air purification.”
Takeaway
Don’t just describe what it does. Describe how it makes them feel.
Be Specific, Not Generic
Vague adjectives like “amazing,” “innovative,” or “high-quality” don’t tell the buyer anything real. Instead, use concrete details, quantifiable results, or comparisons.
Examples
“Long-lasting battery life.” “10-hour battery that keeps going from morning commute to late-night calls.”
“Improves skin health.” *“Visible results in 14 days—hydration, glow, and fewer breakouts.”
Takeaway
Be precise. Details build trust.
Make It Easy to Read and Visually Scannable
Your customer is scanning, not reading. Use formatting that makes your copy digestible:
Short paragraphs (1–2 sentences),
Bullet points for features or benefits,
Bold key phrases or emotional hooks,
Avoid walls of text, especially on mobile.
Example layout for product copy
Why You’ll Love It:
100% vegan leather.
Built-in card slots for convenience.
Sleek design that fits any pocket.
Order yours today and upgrade your everyday carry.
Include a Strong, Clear Call to Action (CTA)
A product page without a clear CTA is a missed opportunity. Don’t assume they know what to do next—tell them.
Effective CTAs
“Add to cart and feel the difference.”
“Order now and get 15% off your first purchase.”
“Try it today—risk-free for 30 days.”
Takeaway
Every product copy should guide the customer one step forward.
Use Social Proof (If Available)
Reviews, testimonials, and stats make your claims credible. They reduce the buyer’s anxiety and make the decision easier.
Examples
“Trusted by 30,000+ happy customers.”
“Rated 4.9/5 by moms who want better sleep.”
“As seen in Vogue, GQ, and Wired.”
Pro tip
Incorporate short quotes inside the copy to strengthen the message. “Finally—a serum that actually works!” – verified customer.
Related Reading
• How to Come Up With Content Ideas
• What is an AI Content Writer
• How to Write Character Descriptions
• How to Organize Your Thoughts
• How to Name a Product
• How to Write a Content Brief
• Content Outline
• How to Be Productive
• How to Write Copy
Step-by-Step Guide on How to Write Product Copy That Sells
1. Identify the Buyer’s Pain Points and Desires
Before writing a single word, step into the buyer’s shoes. What are they trying to solve or achieve?
Ask
What frustrates them daily?
What do they dream of changing or improving?
What’s stopping them from solving the problem on their own?
Example
If you’re selling a noise-canceling headphone:
Pain = Distractions at work, noisy environments, stress
Desire = Peace, focus, better productivity, immersive sound
Use Numerous
Drop customer reviews or feedback into a spreadsheet and prompt:
“Extract the top 3 pain points and desires mentioned by users.”
This helps you find patterns in your customers' language—perfect for mirroring back in your copy.
2. List Features, Then Translate Them Into Benefits
Most businesses stop at features. But customers don’t care about features unless they understand what it does for them. List every product feature (material, size, functionality, speed, capacity, etc.)
For each feature, ask
“Why does this matter to the customer?”
“What outcome or experience does it create?”
Example
Feature: “Memory foam sole”
Benefit: “All-day comfort even during long shifts on your feet”
Use Numerous
In your product catalog spreadsheet, prompt:
“Convert the features in column B into benefit statements in column C.”
Now you’ve got a complete set of buyer-centered benefits—fast.
3. Start With a Hook That Grabs Attention
Your first sentence matters. It must stop the scroll and make the buyer want to read more.
Effective types of hooks
A bold claim: “These jeans will actually fit—without the waist gap.”
A question: “Tired of tech that dies before lunch?”
A relatable statement: “Most planners are pretty... but useless. Not this one.”
Tip
Keep your hook tight, bold, and clear. The goal is to start the story the buyer is already living.
4. Describe the Transformation
What will life feel like after using this product? Describe how the product improves a routine, solves a challenge, or enhances a lifestyle.
Use sensory and emotional language
“Slide into comfort you didn’t know was possible.”
“Finally, a blender that doesn’t scream at you at 6 a.m.”
“Your skin—glowy, hydrated, and irritation-free in under 7 days.”
Make the result tangible and relatable.
5. Add Proof and Specificity
Proof builds trust. Specifics make your claims believable.
Use
Stats: “Rated 4.8/5 by over 10,000 customers”
Social proof: “Used by pro athletes in 12 countries”
Reviews or testimonials: “This changed how I work. Zero distractions!”
Tip
Use case studies, influencer mentions, awards, or certifications if you don't have reviews yet.
6. Structure for Easy Reading
Use short sentences.
Break long paragraphs into smaller chunks.
Add bullet points to highlight key features and benefits.
Example layout
Why You’ll Love It
Sweat-proof design
12-hour battery life
Compatible with all devices
Ready to elevate your workouts? Click below to get yours.
Use Numerous
If you manage product copy inside spreadsheets, use prompts like:
“Turn this benefit list into a bulleted layout” or
“Rephrase the paragraph in column D to be scannable and under 80 words.”
Now you’ve turned dense descriptions into mobile-friendly, high-converting blurbs—without manual rewriting.
7. End With a Direct Call to Action (CTA)
Good product copy guides the customer to the next step.
Examples of strong CTAs
“Add to cart now and transform your daily routine.”
“Try it risk-free—30-day money-back guarantee.”
“Ready to feel the difference? Get yours today.”
Keep your CTA bold, benefit-driven, and immediate.
How Numerous Can Help You Write Product Copy Faster and Better
Numerous is an AI-powered tool that enables content marketers, Ecommerce businesses, and more to do tasks many times over through AI, like writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, simple or complex, within seconds.
The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for Spreadsheets tool.
5 Templates and Examples You Can Use to Write High-Converting Product Copy
1. The Problem Solution Format for Product Copy
Products that alleviate a clear pain point or frustration respond well to the problem-solution format. Buyers get to know the product quickly and can easily assess whether it meets their needs. The copy opens by addressing a specific problem or challenge. Then, it introduces the product as the clear solution, provides some quick details on how it works, and finishes with a compelling call to action that encourages the reader to buy.
2. The Feature Benefit Breakdown for Product Copy
The feature-benefit breakdown is a classic approach to product copy. It works particularly well for products with multiple technical or performance-based features, such as electronics and software. The structure is straightforward: Introduce the product and then use bullet points to break down each feature, immediately followed by its benefit. This format simplifies complex products, makes the benefits tangible, and quickly creates clarity, benefiting B2B, electronics, and software.
3. The Lifestyle Vision Format for Product Copy
The lifestyle vision format helps buyers visualize success with a product. This approach works well for products tied to identity, aspirations, or personal transformation (e.g., fashion, fitness, wellness, home goods). The copy opens by painting a picture of what life looks like after buying the product. Next, it shows how the product fits naturally into that lifestyle. Finally, the copy includes an emotional driver (freedom, confidence, ease, joy) and finishes with a call to action that encourages them to make that lifestyle their reality.
4. The Testimonial Led Format for Product Copy
The testimonial-led format opens with a direct customer quote before segueing into product details. This approach works exceptionally well for products with strong social proof in saturated or trust-sensitive categories (like skincare, supplements, and digital tools). Starting with a testimonial builds instant credibility and taps into social validation to reduce buyer hesitation.
5. Short & Snappy for Thumbnails or Product Listings
Short and snappy writing is ideal for product listings, e-commerce thumbnails, search results, or any situation where space is limited and attention spans are short. This approach opens with a headline benefit or promise, follows with one key feature or use case, and closes with a call to action that’s clear, not pushy.
Related Reading
• Blog Post Ideas
• How to Use AI for Content Creation
• AI Content Repurposing
• AI-based Content Curation
• To Do List Ideas
• Creating a Tagline
• Generative AI Content Creation
• Product Name Generator
• AI Content Tagging
• How to Make a Daily Checklist
Make Decisions At Scale Through AI With Numerous AI’s Spreadsheet AI Tool
Numerous is an AI-powered tool that enables content marketers, Ecommerce businesses, and more to do tasks many times over through AI, like writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, simple or complex, within seconds.
The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for Spreadsheets tool.
Related Reading
• How to Write a Menu Description
• How to Write Seo Product Descriptions
• AI Listing Description
• How to Write a Business Description
• How to Create a Tagline
• Benefits of Using AI Writing Tools
• AI List Generator
• Event Description
• How to Get Unique Content for Your Website
You’ve created a fantastic product. Now what? It's time to write compelling product copy to grab your customers' attention and inspire them to buy. Writing product descriptions is a great way to help customers imagine using your product in real life.
Descriptive copy is especially crucial for online sales since customers can't physically interact with the products before purchasing. Instead, they rely on product descriptions to understand the item and visualize how it will fit into their lives. This guide will help readers know how to write product copy and brainstorm ideas for writing.
Table Of Contents
5 Templates and Examples You Can Use to Write High-Converting Product Copy
Make Decisions At Scale Through AI With Numerous AI’s Spreadsheet AI Tool
What Makes a Good Product Copy?
Focus on the Customer’s Outcome, Not Just the Product
Effective product descriptions center on the buyer. Forget the generic copy that lists features. Strong product copy explains how those features will improve the buyer’s life. Ask “So what?” after every feature you list. Instead of “10GB of cloud storage,” say “Access your files anywhere without running out of space.”
Example
“Made with natural cotton.”
“Breathable natural cotton that keeps you cool and sweat-free all day.”
Takeaway
Always connect your product’s traits to how it improves someone’s life.
Speak Directly to the Reader’s Problems, Desires, or Lifestyle
A good copy feels like a conversation with the reader. It shows you understand their pain points and goals. Use “you” language. Instead of saying, “This chair has ergonomic support,” say, “You’ll sit pain-free, even through long hours at your desk.”
Tip
Research customer reviews in your niche. Highlight their words when describing what they want, hate, or love, and mirror that language.
Evoke Emotion—Even in “Practical” Products
People don’t just buy based on logic—they buy because something made them feel excited, secure, proud, curious, or even relieved. Inject emotional language, even subtly, into your product descriptions.
Examples
“Feel like yourself again in jeans that finally fit.”
“Confidence in every click with our secure smart lock.”
“Breathe easier—literally—with whisper-quiet air purification.”
Takeaway
Don’t just describe what it does. Describe how it makes them feel.
Be Specific, Not Generic
Vague adjectives like “amazing,” “innovative,” or “high-quality” don’t tell the buyer anything real. Instead, use concrete details, quantifiable results, or comparisons.
Examples
“Long-lasting battery life.” “10-hour battery that keeps going from morning commute to late-night calls.”
“Improves skin health.” *“Visible results in 14 days—hydration, glow, and fewer breakouts.”
Takeaway
Be precise. Details build trust.
Make It Easy to Read and Visually Scannable
Your customer is scanning, not reading. Use formatting that makes your copy digestible:
Short paragraphs (1–2 sentences),
Bullet points for features or benefits,
Bold key phrases or emotional hooks,
Avoid walls of text, especially on mobile.
Example layout for product copy
Why You’ll Love It:
100% vegan leather.
Built-in card slots for convenience.
Sleek design that fits any pocket.
Order yours today and upgrade your everyday carry.
Include a Strong, Clear Call to Action (CTA)
A product page without a clear CTA is a missed opportunity. Don’t assume they know what to do next—tell them.
Effective CTAs
“Add to cart and feel the difference.”
“Order now and get 15% off your first purchase.”
“Try it today—risk-free for 30 days.”
Takeaway
Every product copy should guide the customer one step forward.
Use Social Proof (If Available)
Reviews, testimonials, and stats make your claims credible. They reduce the buyer’s anxiety and make the decision easier.
Examples
“Trusted by 30,000+ happy customers.”
“Rated 4.9/5 by moms who want better sleep.”
“As seen in Vogue, GQ, and Wired.”
Pro tip
Incorporate short quotes inside the copy to strengthen the message. “Finally—a serum that actually works!” – verified customer.
Related Reading
• How to Come Up With Content Ideas
• What is an AI Content Writer
• How to Write Character Descriptions
• How to Organize Your Thoughts
• How to Name a Product
• How to Write a Content Brief
• Content Outline
• How to Be Productive
• How to Write Copy
Step-by-Step Guide on How to Write Product Copy That Sells
1. Identify the Buyer’s Pain Points and Desires
Before writing a single word, step into the buyer’s shoes. What are they trying to solve or achieve?
Ask
What frustrates them daily?
What do they dream of changing or improving?
What’s stopping them from solving the problem on their own?
Example
If you’re selling a noise-canceling headphone:
Pain = Distractions at work, noisy environments, stress
Desire = Peace, focus, better productivity, immersive sound
Use Numerous
Drop customer reviews or feedback into a spreadsheet and prompt:
“Extract the top 3 pain points and desires mentioned by users.”
This helps you find patterns in your customers' language—perfect for mirroring back in your copy.
2. List Features, Then Translate Them Into Benefits
Most businesses stop at features. But customers don’t care about features unless they understand what it does for them. List every product feature (material, size, functionality, speed, capacity, etc.)
For each feature, ask
“Why does this matter to the customer?”
“What outcome or experience does it create?”
Example
Feature: “Memory foam sole”
Benefit: “All-day comfort even during long shifts on your feet”
Use Numerous
In your product catalog spreadsheet, prompt:
“Convert the features in column B into benefit statements in column C.”
Now you’ve got a complete set of buyer-centered benefits—fast.
3. Start With a Hook That Grabs Attention
Your first sentence matters. It must stop the scroll and make the buyer want to read more.
Effective types of hooks
A bold claim: “These jeans will actually fit—without the waist gap.”
A question: “Tired of tech that dies before lunch?”
A relatable statement: “Most planners are pretty... but useless. Not this one.”
Tip
Keep your hook tight, bold, and clear. The goal is to start the story the buyer is already living.
4. Describe the Transformation
What will life feel like after using this product? Describe how the product improves a routine, solves a challenge, or enhances a lifestyle.
Use sensory and emotional language
“Slide into comfort you didn’t know was possible.”
“Finally, a blender that doesn’t scream at you at 6 a.m.”
“Your skin—glowy, hydrated, and irritation-free in under 7 days.”
Make the result tangible and relatable.
5. Add Proof and Specificity
Proof builds trust. Specifics make your claims believable.
Use
Stats: “Rated 4.8/5 by over 10,000 customers”
Social proof: “Used by pro athletes in 12 countries”
Reviews or testimonials: “This changed how I work. Zero distractions!”
Tip
Use case studies, influencer mentions, awards, or certifications if you don't have reviews yet.
6. Structure for Easy Reading
Use short sentences.
Break long paragraphs into smaller chunks.
Add bullet points to highlight key features and benefits.
Example layout
Why You’ll Love It
Sweat-proof design
12-hour battery life
Compatible with all devices
Ready to elevate your workouts? Click below to get yours.
Use Numerous
If you manage product copy inside spreadsheets, use prompts like:
“Turn this benefit list into a bulleted layout” or
“Rephrase the paragraph in column D to be scannable and under 80 words.”
Now you’ve turned dense descriptions into mobile-friendly, high-converting blurbs—without manual rewriting.
7. End With a Direct Call to Action (CTA)
Good product copy guides the customer to the next step.
Examples of strong CTAs
“Add to cart now and transform your daily routine.”
“Try it risk-free—30-day money-back guarantee.”
“Ready to feel the difference? Get yours today.”
Keep your CTA bold, benefit-driven, and immediate.
How Numerous Can Help You Write Product Copy Faster and Better
Numerous is an AI-powered tool that enables content marketers, Ecommerce businesses, and more to do tasks many times over through AI, like writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, simple or complex, within seconds.
The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for Spreadsheets tool.
5 Templates and Examples You Can Use to Write High-Converting Product Copy
1. The Problem Solution Format for Product Copy
Products that alleviate a clear pain point or frustration respond well to the problem-solution format. Buyers get to know the product quickly and can easily assess whether it meets their needs. The copy opens by addressing a specific problem or challenge. Then, it introduces the product as the clear solution, provides some quick details on how it works, and finishes with a compelling call to action that encourages the reader to buy.
2. The Feature Benefit Breakdown for Product Copy
The feature-benefit breakdown is a classic approach to product copy. It works particularly well for products with multiple technical or performance-based features, such as electronics and software. The structure is straightforward: Introduce the product and then use bullet points to break down each feature, immediately followed by its benefit. This format simplifies complex products, makes the benefits tangible, and quickly creates clarity, benefiting B2B, electronics, and software.
3. The Lifestyle Vision Format for Product Copy
The lifestyle vision format helps buyers visualize success with a product. This approach works well for products tied to identity, aspirations, or personal transformation (e.g., fashion, fitness, wellness, home goods). The copy opens by painting a picture of what life looks like after buying the product. Next, it shows how the product fits naturally into that lifestyle. Finally, the copy includes an emotional driver (freedom, confidence, ease, joy) and finishes with a call to action that encourages them to make that lifestyle their reality.
4. The Testimonial Led Format for Product Copy
The testimonial-led format opens with a direct customer quote before segueing into product details. This approach works exceptionally well for products with strong social proof in saturated or trust-sensitive categories (like skincare, supplements, and digital tools). Starting with a testimonial builds instant credibility and taps into social validation to reduce buyer hesitation.
5. Short & Snappy for Thumbnails or Product Listings
Short and snappy writing is ideal for product listings, e-commerce thumbnails, search results, or any situation where space is limited and attention spans are short. This approach opens with a headline benefit or promise, follows with one key feature or use case, and closes with a call to action that’s clear, not pushy.
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Make Decisions At Scale Through AI With Numerous AI’s Spreadsheet AI Tool
Numerous is an AI-powered tool that enables content marketers, Ecommerce businesses, and more to do tasks many times over through AI, like writing SEO blog posts, generating hashtags, mass categorizing products with sentiment analysis and classification, and many more things by simply dragging down a cell in a spreadsheet. With a simple prompt, Numerous returns any spreadsheet function, simple or complex, within seconds.
The capabilities of Numerous are endless. It is versatile and can be used with Microsoft Excel and Google Sheets. Get started today with Numerous.ai so that you can make business decisions at scale using AI, in both Google Sheets and Microsoft Excel. Learn more about how you can 10x your marketing efforts with Numerous’s ChatGPT for Spreadsheets tool.
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© 2025 Numerous. All rights reserved.
© 2025 Numerous. All rights reserved.
© 2025 Numerous. All rights reserved.